Subtopic Deep Dive
Business Strategies for Digital Customer Ownership
Research Guide
What is Business Strategies for Digital Customer Ownership?
Business Strategies for Digital Customer Ownership examines tactics like data portability, CRM integration, and ecosystem lock-in to retain users in telco-OTT competitions using game theory for partnership versus rivalry analysis.
This subtopic analyzes customer retention across telecommunications and over-the-top (OTT) platforms amid regulatory shifts. Key papers include Vaidya et al. (2023) on OTT adoption (6 citations) and Chandavarkar et al. (2023) on India's IT Rules impacting OTT via SWOC analysis (0 citations). Research highlights zero-sum profitability battles driving M&A.
Why It Matters
Telco-OTT customer ownership determines revenue in digital markets, influencing M&A like AT&T's strategies (Silva, 2021). Regulatory frameworks, such as India's IT Rules, shape platform compliance and user lock-in (Chandavarkar et al., 2023). Game-theoretic models reveal partnership benefits over competition, guiding policy in converged media (Ozege, 2021). These dynamics spur innovation in CRM and data portability to counter ecosystem exits.
Key Research Challenges
Regulatory Compliance in OTT
Platforms face evolving rules like India's IT Rules 2021, complicating customer data strategies (Chandavarkar et al., 2023). Balancing lock-in with portability mandates risks user churn. Telcos struggle with OTT bypass of traditional distribution.
Telco-OTT Competition Dynamics
Game theory models partnership vs. rivalry dilemmas as OTT erodes telco ownership (Vaidya et al., 2023). CRM integration fails without shared incentives. Zero-sum markets amplify profitability losses from user migration.
Measuring Ecosystem Lock-in
Quantifying retention via data portability and usage metrics remains inconsistent (Johri et al., 2021). Cultural policies disrupt strategies in converged environments (Ozege, 2021). M&A valuations undervalue intangible ownership (Silva, 2021).
Essential Papers
Adoption and Usage of Over-the-Top Entertainment Services
Himanshu Vaidya, Semila Fernandes, Rajesh Panda · 2023 · International Journal of Social Ecology and Sustainable Development · 6 citations
Over-the-top (OTT) is the name of media entertainment services delivered over the internet, bypassing traditional mediums. The consumer preference for OTT entertainment platforms is increasing at a...
SWOC Analysis of the Information Technology Rules, 2021 on Social Media and OTT Platform
Naveen D. Chandavarkar, P. S. Nethravathi, Pushpa Shalini J. · 2023 · International Journal of Management Technology and Social Sciences · 0 citations
Purpose: The use of the internet is dominated in India by Over the Top (OTT) content providers and social media, especially during the covid-19 outbreak, where people were advised to maintain dista...
Equity research report on At&T - findind the value of a company within an overexploited sector
Silva, José Afonso Ferreira Mareco da · 2021 · Universidade Nova de Lisboa's Repository (Universidade Nova de Lisboa) · 0 citations
This report aims at depicting the past and future performance of both the Telecommunications and Media & Entertainment industries so that this analysis is embedded in determining AT&T’s intrinsic v...
Going over-the-top: reassessing Canadian cultural policy objectives in a converged media environment
Siobhan Ozege · 2021 · 0 citations
The Canadian media landscape is changing at an unanticipated pace, catching public and private broadcasters off-guard and ill equipped to meet the changing demands of the market. This is placing si...
Transformation of Media and Entertainment Industry: Identification of Most Important Factors in OTT Consumption
Roopa Johri -, Rajeshwari Malik, N.A. Sonia · 2021 · International Journal For Multidisciplinary Research · 0 citations
Purpose: The main goal of this study is to gain insights into the OTT (over the top) landscape within the Media and Entertainment (M&E) industry, with a focus on uncovering the factors that inf...
Reading Guide
Foundational Papers
No foundational pre-2015 papers available; start with Vaidya et al. (2023) for core OTT adoption dynamics establishing baseline customer preferences.
Recent Advances
Prioritize Chandavarkar et al. (2023) for regulatory SWOC; Silva (2021) for AT&T valuation; Johri et al. (2021) for consumption factors.
Core Methods
Game theory for telco-OTT dilemmas; SWOC for policy analysis; equity research for M&A; factor identification for OTT engagement.
How PapersFlow Helps You Research Business Strategies for Digital Customer Ownership
Discover & Search
Research Agent uses searchPapers and exaSearch to find Vaidya et al. (2023) on OTT adoption, then citationGraph reveals regulatory links to Chandavarkar et al. (2023), and findSimilarPapers uncovers telco-OTT game theory extensions.
Analyze & Verify
Analysis Agent applies readPaperContent to parse SWOC factors in Chandavarkar et al. (2023), verifyResponse with CoVe checks game theory claims against Vaidya et al. (2023), and runPythonAnalysis uses pandas to model user retention stats from Silva (2021) with GRADE scoring for evidence strength.
Synthesize & Write
Synthesis Agent detects gaps in telco partnership models across papers, flags contradictions in lock-in tactics, while Writing Agent uses latexEditText, latexSyncCitations for Vaidya et al. (2023), and latexCompile to generate strategy reports with exportMermaid diagrams of game theory payoff matrices.
Use Cases
"Model game theory payoffs for telco-OTT customer retention using paper data."
Research Agent → searchPapers('telco OTT game theory') → Analysis Agent → runPythonAnalysis(pandas payoff matrix from Vaidya et al. 2023 abstracts) → matplotlib retention plot.
"Draft LaTeX report on regulatory impacts to OTT ownership strategies."
Synthesis Agent → gap detection(Chandavarkar et al. 2023 + Ozege 2021) → Writing Agent → latexEditText(structure report) → latexSyncCitations(all papers) → latexCompile(PDF output).
"Find code for simulating digital ecosystem lock-in from related papers."
Research Agent → searchPapers('CRM simulation OTT') → Code Discovery → paperExtractUrls → paperFindGithubRepo → githubRepoInspect(game theory Python scripts for customer churn).
Automated Workflows
Deep Research workflow conducts systematic review: searchPapers(50+ OTT telco papers) → citationGraph → structured report on ownership strategies. DeepScan applies 7-step analysis with CoVe checkpoints to verify lock-in metrics in Silva (2021). Theorizer generates game theory hypotheses from Vaidya et al. (2023) and Johri et al. (2021) consumption factors.
Frequently Asked Questions
What defines Business Strategies for Digital Customer Ownership?
It covers data portability, CRM integration, and lock-in tactics retaining users across telco-OTT boundaries using game theory for partnership-competition analysis.
What methods dominate this subtopic?
SWOC analysis evaluates regulatory impacts (Chandavarkar et al., 2023); adoption models track OTT usage (Vaidya et al., 2023); equity valuation assesses M&A (Silva, 2021).
What are key papers?
Vaidya, Fernandes, Panda (2023) leads with 6 citations on OTT adoption; Chandavarkar, Nethravathi, Shalini J. (2023) analyzes IT Rules; Silva (2021) values AT&T strategies.
What open problems exist?
Quantifying lock-in amid data portability regulations; modeling multi-sided incentives in converged media; predicting M&A outcomes from ownership battles.
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Part of the Legal Systems and Institutions Research Guide