PapersFlow Research Brief
Impulse Buying and Technology Impacts
Research Guide
What is Impulse Buying and Technology Impacts?
Impulse Buying and Technology Impacts refers to the study of how technological developments, such as digital transformation and e-commerce platforms, influence spontaneous consumer purchasing decisions.
The field examines over 21,719 works on economic factors affecting enterprises, with a focus on digitalization and pandemic-driven changes in consumer behavior. Youn and Faber (2000) in 'Impulse Buying: Its Relation to Personality Traits and Cues' linked impulse buying to personality traits and environmental cues, receiving 452 citations. Gu et al. (2021) in 'Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior' analyzed how COVID-19 boosted online impulse purchases, with 290 citations.
Topic Hierarchy
Research Sub-Topics
Digital Transformation in SMEs during COVID-19
This sub-topic examines how small and medium-sized enterprises adopted digital technologies and restructured business models in response to the COVID-19 pandemic. Researchers study implementation barriers, success factors, and long-term impacts on enterprise resilience.
Economic Security of Small and Medium-sized Enterprises
This sub-topic analyzes threats to financial and operational stability of SMEs, including vulnerability to shocks like pandemics. Researchers investigate metrics, risk assessment models, and mitigation strategies for economic security.
Human Capital Development in SMEs
This sub-topic explores training, skill enhancement, and workforce management practices in small and medium enterprises amid labor market shifts. Researchers assess impacts on productivity, innovation, and employee retention.
Innovation Strategies in Small and Medium-sized Enterprises
This sub-topic investigates product, process, and organizational innovations adopted by SMEs to overcome economic challenges. Researchers analyze drivers, barriers, and outcomes of innovation activities.
Transaction Costs and Financial Sustainability in SMEs
This sub-topic studies how transaction costs affect the financial viability and sustainability of small and medium enterprises. Researchers model cost reductions through digitalization and policy interventions.
Why It Matters
Technology impacts on impulse buying affect e-commerce growth and enterprise financial sustainability, particularly for small and medium-sized enterprises during the COVID-19 pandemic. Gu et al. (2021) in 'Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior' showed that pandemic restrictions increased online purchasing, with factors like convenience activating impulse buys among consumers. Priyono et al. (2020) in 'Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic' demonstrated how SMEs adopted digital models, cited 655 times, enabling them to capture impulse-driven online sales amid school closures impacting over one billion learners as noted in related pandemic studies.
Reading Guide
Where to Start
'Defining Impulse Purchasing' by Piron (1991) provides the foundational definition of impulse buying, making it the ideal starting point for understanding core concepts before exploring technology influences.
Key Papers Explained
Piron (1991) in 'Defining Impulse Purchasing' establishes the baseline definition, which Youn and Faber (2000) in 'Impulse Buying: Its Relation to Personality Traits and Cues' extends by linking it to traits and cues. Gu et al. (2021) in 'Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior' applies these to technology during COVID-19, while Priyono et al. (2020) in 'Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic' connects enterprise digital shifts to consumer behavior changes.
Paper Timeline
Most-cited paper highlighted in red. Papers ordered chronologically.
Advanced Directions
Recent works emphasize pandemic-driven digitalization in SMEs, with no new preprints available; focus remains on integrating COVID-19 impacts from 2020-2021 papers into ongoing enterprise models.
Papers at a Glance
| # | Paper | Year | Venue | Citations | Open Access |
|---|---|---|---|---|---|
| 1 | Impact of Coronavirus Pandemic on Education | 2020 | — | 802 | ✓ |
| 2 | Identifying Digital Transformation Paths in the Business Model... | 2020 | Journal of Open Innova... | 655 | ✓ |
| 3 | Impulse Buying: Its Relation to Personality Traits and Cues | 2000 | ACR North American Adv... | 452 | ✕ |
| 4 | Staffing Organizations | 2005 | — | 385 | ✕ |
| 5 | Tiers of Engagement by Universities in their Region's Development | 2003 | Regional Studies | 342 | ✕ |
| 6 | The Informal Economy and Its Paradoxes | 2003 | Journal of Economic So... | 338 | ✓ |
| 7 | Defining Impulse Purchasing | 1991 | ACR North American Adv... | 335 | ✕ |
| 8 | Corporate Governance: An International Review | 2020 | Corporate Governance A... | 295 | ✕ |
| 9 | Impact of the COVID-19 Pandemic on Online Consumer Purchasing ... | 2021 | Journal of theoretical... | 290 | ✓ |
| 10 | Bekerja dari Rumah (Working From Home/WFH): Menuju Tatanan Bar... | 2020 | Jurnal Perencanaan Pem... | 279 | ✓ |
Frequently Asked Questions
What defines impulse buying?
Piron (1991) in 'Defining Impulse Purchasing' outlines impulse buying as unplanned purchases triggered by immediate stimuli. The paper, with 335 citations, distinguishes it from planned buying by its spontaneity and lack of premeditation. This definition grounds studies linking it to technology cues.
How does technology influence impulse buying?
Digital platforms during COVID-19 amplified impulse buying through e-commerce accessibility. Gu et al. (2021) in 'Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior' found pandemic factors increased online impulse purchases. Priyono et al. (2020) identified digital transformation paths in SMEs that facilitated such consumer shifts.
What role do personality traits play in impulse buying?
Youn and Faber (2000) in 'Impulse Buying: Its Relation to Personality Traits and Cues' established connections between traits like low self-control and impulse purchases. The study, cited 452 times, shows cues in technological environments exacerbate these tendencies. This informs models of online consumer behavior.
How did COVID-19 affect online impulse buying?
The pandemic prompted school closures in over 100 countries, shifting activities online and boosting e-commerce. Gu et al. (2021) demonstrated increased online purchasing behavior driven by COVID-19 restrictions. This ties to broader digitalization trends in enterprises.
What are key methods for studying impulse buying in digital contexts?
Studies use surveys and behavioral analysis to assess cues and pandemic impacts. Youn and Faber (2000) employed trait assessments, while Gu et al. (2021) applied methodological approaches to factor influences. These methods reveal technology's role in activating impulse responses.
Open Research Questions
- ? How do specific digital cues in e-commerce platforms modulate personality-driven impulse buying beyond traditional retail settings?
- ? What long-term effects of COVID-19 digital transformations persist in shaping impulse purchasing patterns among SMEs?
- ? Which combinations of personality traits and online environmental factors most strongly predict impulse buys in post-pandemic economies?
- ? How can transaction cost models incorporate real-time technology impacts on impulse decisions?
Recent Trends
The field spans 21,719 works with sustained interest in digitalization amid COVID-19, as seen in highly cited 2020-2021 papers like Priyono et al. (655 citations) and Gu et al. (290 citations) on SME transformations and online buying shifts.
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