PapersFlow Research Brief
Halal products and consumer behavior
Research Guide
What is Halal products and consumer behavior?
Halal products and consumer behavior is the study of factors influencing Muslim consumers' intentions and decisions to purchase halal-certified products, including the roles of religiosity, attitudes, and planned behavior in contexts such as food purchasing and Islamic marketing.
This field examines the application of the Theory of Planned Behavior to halal food purchasing among Muslim consumers in Malaysia. It has 33,309 works with growth data not available over the past five years. Key areas include halal certification, supply chain management, and the influence of religiosity on consumer choices.
Topic Hierarchy
Research Sub-Topics
Halal Tourism Development
This sub-topic explores strategies for creating Muslim-friendly destinations, including infrastructure and marketing for halal travel. Researchers analyze demand growth and economic impacts.
Religiosity and Halal Purchasing
Studies apply theories like TPB to examine how religious commitment influences halal food and product choices among Muslims. Research includes surveys on attitudes and intentions.
Halal Supply Chain Management
This area addresses integrity, traceability, and logistics in halal-certified supply chains from farm to consumer. Researchers tackle cross-contamination risks and certification standards.
Halal Certification Processes
Focusing on standards, auditing, and harmonization of halal certification across countries, studies evaluate compliance and consumer perceptions. Research compares global bodies like JAKIM and IFANCA.
Muslim Consumer Behavior Food Safety
This sub-topic investigates how halal awareness intersects with food safety concerns in Muslim purchasing decisions. Studies explore labeling, scandals, and trust factors.
Why It Matters
Halal products and consumer behavior research informs Islamic marketing strategies and halal certification processes, enabling businesses to target Muslim consumers effectively. Alam and Sayuti (2011) applied the Theory of Planned Behavior in "Applying the Theory of Planned Behavior (TPB) in halal food purchasing," finding that attitudes, subjective norms, and perceived behavioral control significantly predict purchase intentions among 250 Malaysian respondents, with a model explaining 62% of variance. This supports supply chain management for halal standards and addresses food safety concerns in Muslim-majority markets. Battour and Ismail (2015) in "Halal tourism: Concepts, practises, challenges and future" highlight opportunities in halal tourism, where consumer behavior drives demand for compliant services, impacting tourist satisfaction and economic growth in destinations serving 1.8 billion Muslims.
Reading Guide
Where to Start
"Applying the Theory of Planned Behavior (TPB) in halal food purchasing" by Alam and Sayuti (2011) is the ideal starting paper as it directly applies a established behavioral model to halal consumer decisions with empirical data from 250 respondents, offering a clear framework grounded in Malaysia.
Key Papers Explained
Alam and Sayuti (2011) in "Applying the Theory of Planned Behavior (TPB) in halal food purchasing" establishes the behavioral model baseline for halal intentions, which Battour and Ismail (2015) in "Halal tourism: Concepts, practises, challenges and future" extends to tourism services, addressing certification challenges. Dusuki and Abdullah (2007) in "Why do Malaysian customers patronise Islamic banks?" builds on this by examining parallel factors like corporate social responsibility in financial services, connecting religiosity across product categories.
Paper Timeline
Most-cited paper highlighted in red. Papers ordered chronologically.
Advanced Directions
Current frontiers focus on applying planned behavior models to emerging halal supply chains and tourism recovery, building on Alam and Sayuti (2011). Integration with food waste and crisis management from related papers like Schanes et al. (2018) suggests unexplored links to sustainability in halal contexts. No recent preprints available indicate reliance on established works like Battour and Ismail (2015) for ongoing challenges.
Papers at a Glance
| # | Paper | Year | Venue | Citations | Open Access |
|---|---|---|---|---|---|
| 1 | Food waste matters - A systematic review of household food was... | 2018 | Journal of Cleaner Pro... | 1.3K | ✓ |
| 2 | Influence of terrorism risk on foreign tourism decisions | 1998 | Annals of Tourism Rese... | 996 | ✓ |
| 3 | Consumer-Related Food Waste: Causes and Potential for Action | 2015 | Sustainability | 821 | ✓ |
| 4 | Effects of COVID-19 on hotel marketing and management: a persp... | 2020 | International Journal ... | 816 | ✕ |
| 5 | Applying the Theory of Planned Behavior (TPB) in <i>halal</i> ... | 2011 | International Journal ... | 699 | ✕ |
| 6 | Tourism, terrorism, and political instability | 1998 | Annals of Tourism Rese... | 694 | ✓ |
| 7 | Halal tourism: Concepts, practises, challenges and future | 2015 | Tourism Management Per... | 649 | ✕ |
| 8 | The Center out There: Pilgrim's Goal | 1973 | History of Religions | 614 | ✕ |
| 9 | Tourism in Crisis: Managing the Effects of Terrorism | 1999 | Journal of Travel Rese... | 603 | ✕ |
| 10 | Why do Malaysian customers patronise Islamic banks? | 2007 | International Journal ... | 583 | ✕ |
Frequently Asked Questions
What is the Theory of Planned Behavior in halal food purchasing?
The Theory of Planned Behavior posits that attitudes toward halal food, subjective norms from social influences, and perceived behavioral control predict purchase intentions. Alam and Sayuti (2011) in "Applying the Theory of Planned Behavior (TPB) in halal food purchasing" tested this on 250 Malaysian Muslim consumers using multiple regression. The model accounted for 62% of variance in intentions, confirming its applicability.
How does religiosity affect halal product choices?
Religiosity shapes consumer behavior toward halal products by reinforcing adherence to Islamic principles in purchasing decisions. Studies in this field link higher religiosity to stronger intentions for halal-certified items amid food safety and ethical concerns. This intersection drives research on Muslim consumer preferences in marketing and tourism.
What role does halal certification play in consumer behavior?
Halal certification assures compliance with Islamic standards, boosting consumer trust and purchase intentions for products like food and services. It addresses supply chain management challenges and enhances market access for Muslim consumers. Research emphasizes its importance in halal tourism and Islamic marketing contexts.
What are key factors influencing halal tourism consumer behavior?
Factors include religiosity, halal product availability, and tourist satisfaction with certified services. Battour and Ismail (2015) in "Halal tourism: Concepts, practises, challenges and future" outline concepts and challenges shaping Muslim tourists' decisions. These elements connect to broader consumer behavior in halal markets.
How does the field address food safety in halal products?
The field explores food safety as a core concern in halal supply chains, linking it to consumer trust and religiosity-driven choices. Halal standards mitigate risks, influencing purchase intentions among Muslim consumers. This ties into ethical considerations and certification processes.
Open Research Questions
- ? How do evolving halal certification standards impact consumer trust across diverse Muslim populations?
- ? What are the long-term effects of religiosity levels on non-food halal product adoption, such as cosmetics?
- ? In what ways do digital platforms alter planned behavior models for halal purchasing intentions?
- ? How can supply chain disruptions challenge halal tourism satisfaction post-global crises?
- ? Which subjective norms most strongly predict halal banking patronage among dual-banking users?
Recent Trends
The field maintains 33,309 works with no specified five-year growth rate.
Alam and Sayuti remains the top halal-specific paper with 699 citations, underscoring enduring relevance of Theory of Planned Behavior applications.
2011No recent preprints or news in the last 12 months signals steady rather than accelerating research momentum.
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